Digi Rathi’s Digital Marketing Course in Durgapur is meticulously designed to equip students with the skills and knowledge required to excel in the digital marketing domain. Here’s a breakdown of the course structure:
Introduction to Digital Marketing
Understanding the digital marketing landscape
Importance of digital marketing in today’s business world
Website Planning and Creation
Basics of website planning
Creating and managing websites using WordPress
Search Engine Optimization (SEO)
On-page and off-page SEO techniques
Keyword research and analysis
SEO tools and software
Search Engine Marketing (SEM)
Introduction to Google Ads
Creating effective ad campaigns
Budget management and bid strategies
Social Media Marketing (SMM)
Importance of social media in digital marketing
Strategies for Facebook, Instagram, Twitter, LinkedIn, and more
Social media analytics and tools
Content Marketing
Creating engaging content
Content strategy and planning
Content distribution channels
Email Marketing
Building email lists
Creating and managing email campaigns
Email marketing tools and analytics
Mobile Marketing
Importance of mobile marketing
SMS and app-based marketing
Mobile marketing strategies
Web Analytics
Introduction to Google Analytics
Tracking and reporting
Data-driven decision making
Online Reputation Management (ORM)
Importance of ORM
Strategies for maintaining a positive online reputation
Affiliate Marketing
Basics of affiliate marketing
Building and managing affiliate networks
E-commerce Marketing
Strategies for e-commerce success
Managing e-commerce platforms