Digital Marketing is the marketing of the modern era. As the World has moved toward the digital space and everything around us is getting digitalized so is marketing. Digital marketing is one of the best forms of marketing and it got its popularity recently. The marketing broke the limits of the nation. Nowadays any business can go global with the help of digital marketing. For this reason, the demand for Digital Marketing Professionals has increased ever since. So If you are still confused about why to learn digital marketing here in the blog you will get your answer.
In this blog, we will decision some important topics that will make your decision easier. Here in the article some key point we will discuss first Digital Marketing Course Fees, Digital Marketing Course Duration, Digital Marketing Syllabus and Digital Marketer Salary
What is Digital Maketing?
Digital Marketing is a form of marketing through the digital channel is a modernized way of promoting your business through online mediums. The purpose of Digital Marketing is to create a digital campaign and promote the business through digital or social media channels.
Promoting your business online and creating a campaign that will target your potential audience. Different platforms of Digital marketing have different ways of targeting. This is the important part of Digital Marketing and to master that part you need to learn digital marketing. Digital Marketing is also called Internet or Online Marketing.
Advantage of Digital Marketing
Digital Marketing has lots of things to offer and that becomes the plus point. In the COVID-19 time when people are locked inside their homes and everything they need to do is digital be it promoting their brand or ordering something. Digital Marketing helps them. So let us learn some of the key advantages of Digital Marketing.
- Digital Marketing is Cheaper and more affordable than Traditional Marketing.
- With the help of Digital Marketing, we can reach worldwide.
- Digital Marketing gives high ROI.
- With the help of Digital Marketing, it is easier to reach our target audience.
- Digital Marketing gives trackable results.
- Digital Marketing can create brand awareness much faster
Digital Marketing Course Syallabus
Digital Marketing Covers a wide range of topics that help you to get the skill of creating a good digital campaign or funnel and reach your target audience. Here in the article, we explain all the modules or syllabi of digital marketing.
Module 1: Introduction to Digital Marketing
Understanding the foundation of digital marketing is crucial. This module covers the basics, differences from traditional marketing, the current landscape, and career opportunities, providing a comprehensive overview for beginners
Module 2: Content Marketing
Content is the heart of digital marketing. This module focuses on creating and distributing valuable content to attract and retain a target audience, ultimately driving profitable customer action
Module 3: Social Media Marketing
Social media platforms are vital for connecting with audiences. This module teaches how to effectively use social media to promote products and engage with customers, including advertising and analytics.
Module 4: Search Engine Optimization (SEO)
SEO is critical for online visibility. This module covers how to optimize web content to rank higher in search engine results, driving organic traffic to websites.
Module 5: Search Engine Marketing (SEM)
SEM involves paid advertising on search engines. This module provides insights into creating and managing paid campaigns, including Google Ads, to drive targeted traffic and generate leads
Module 6: Email Marketing
Email remains a powerful marketing tool. This module teaches how to build email lists, create compelling email campaigns, automate processes, and measure campaign success
Module 7: Analytics and Data-Driven Marketing
Data is essential for making informed marketing decisions. This module covers the use of analytics tools, particularly Google Analytics, to track and analyze marketing performance and optimize strategies.
Module 8: Mobile Marketing
With the increasing use of mobile devices, this module focuses on marketing strategies specifically for mobile users, including app marketing, SMS, push notifications, and mobile advertising.
Module 9: Affiliate Marketing
Affiliate marketing allows businesses to leverage partners to promote their products. This module covers how to join and manage affiliate programs and track performance to ensure effectiveness
Module 10: Digital Marketing Strategy and Planning
A cohesive strategy is necessary for success in digital marketing. This module brings together all the concepts learned and helps students develop a comprehensive digital marketing plan, allocate resources efficiently, and stay updated with future trends.
Digital Marketing Course Fees
Digital Marketing Course Differ from institute to institute and location you are staying in. Digital Marketing Course fee varies from 30,000 to 1 lakh rupees. In the table Mention Below The Top Course fees of Top institute
Online Digital Marketing Course
Digi Rathi Institute
Digi Rathi Institute is one of the premium institutes located in Kolkata. Digi Rathi has a 2000+ Student Placement Rate. Digi Rathi is one of the fastest-growing digital marketing institutes in Kolkata. Digi Rathi Provides online as well as offline classes to students worldwide.
Course Fee: 18000
Course Duration: 4 Month
Class Mode: Online and Offline in Kolkata
Contact Number: 6291243347
Udemy
Udemy offers various digital marketing courses ranging from INR 3,520 to INR 4,000. Popular options include “The Complete Digital Marketing Course” and “Digital Marketing Masterclass,” which cover a wide range of topics from SEO to social media marketing, often available at discounted rates (Top Colleges and Universities in India) (Top Colleges and Universities in India).
Coursera
Partnering with universities like the University of Illinois, Coursera offers comprehensive digital marketing specializations. These courses are typically free to audit with fees for certification. Courses like “Digital Marketing Specialization” and “Social Media Marketing Specialization” provide in-depth knowledge and practical skills (Top Colleges and Universities in India).
Simplilearn Digital Marketing Specialist
This 4-month program costs around INR 55,999 and covers SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. The course includes hands-on projects and an industry-recognized certification (Top Colleges and Universities in India).
