Why DigiRathi for Advance PPC course in Kolkata
Advance PPC Course in Kolkata
DigiRathi offers an Advance PPC Course in which you learn how to run ads in the Pay Per Click model and reach your target audience. This powerful Course will teach you the fastest way to increase your online presence. By the end of this course, you will learn how to run a Pay Per Click and master the Google Ads platform.
Our Course Benefits
Live Recording Class
Study Material
Free Tool Access
Certification Provided
Who Can Do the Advance PPC Course
Advance PPC courses can be done by both the business owner and students. Students who want to build their career and learn something related to the advertisement can opt for these as PPC Executive is one of the most demanded job positions. A business owner who wants to grow their business and reach their target audience in the fastest manner can
Enroll for the Course and take their business to new heights.
Book a Free Demo Class
- 1.5 Months Duration
- ISO Certification
- Live Classes
- 300+ Student Enroll
Master In Pay Per Click Tools
What We Will Cover
- Definition and basic principles of PPC advertising.
- Differentiating PPC from other online advertising models (e.g., CPM, CPA).
- Overview of major PPC platforms (e.g., Google Ads, Bing Ads, Facebook Ads).
- Account creation and configuration on PPC platforms.
- Campaign structure: understanding campaigns, ad groups, and keywords.
- Keyword research techniques and tools.
- Budgeting and bidding strategies.
- Crafting compelling ad copy.
- Best practices for ad creatives (text ads, image ads, video ads).
- Ad extensions and their importance.
- How ad auctions work.
- Factors influencing ad position and cost-per-click (CPC).
- Importance of Quality Score and how to improve it.
- Monitoring and analyzing campaign performance.
- A/B testing for ad copy, keywords, and landing pages.
- Optimization techniques to improve click-through rate (CTR) and conversion rate (CVR).
- Introduction to remarketing and its benefits.
- Audience targeting options (demographics, interests, behaviors).
- Implementing remarketing tags and strategies.
- Key performance indicators (KPIs) in PPC advertising.
- Tools for tracking and measuring campaign performance (Google Analytics, PPC dashboards).
- Interpreting data and generating actionable insights.
- Geographic targeting and ad scheduling.
- Dynamic remarketing and product listing ads.
- Advanced bidding strategies (e.g., automated bidding, bid modifiers).
FAQ For Advance PPC Course In Kolkata In DigiRathi
Is prior experience in marketing required to enroll in a PPC course?
No, PPC courses cater to individuals from diverse backgrounds, including beginners with no prior marketing experience.
Who is this course suitable for
Our PPC course is suitable for anyone interested in digital marketing, including business owners, marketing professionals, entrepreneurs, students, and career changers looking to acquire new skills or enhance existing ones.
Do I need any prior experience in marketing?
While prior experience in marketing is beneficial, it's not required to enroll in our PPC course. Our course covers everything from the basics to advanced strategies, ensuring learners of all levels can grasp the concepts and techniques effectively.
What will I learn in this PPC course
Our PPC course covers a wide range of topics, including keyword research, ad copywriting, campaign setup and management, bid strategies, tracking and analytics, and optimization techniques. You'll also learn how to use popular PPC platforms such as Google Ads and Bing Ads.
Are there any free resources available for learning digital marketing?
Yes, DigiRathi offers free resources such as blogs, tutorials, and webinars on digital marketing topics. However, structured courses provide a comprehensive learning experience with hands-on training and certification.
How long is the course, and is it self-paced?
The course will be completed in 2–3 Months
How much time it will take to complete the course
In total it will take 6 month time period to complete the course
Is there ongoing support or resources available after completing the course?
Yes, we offer ongoing support and resources to our students even after completing the course.
