We built the middle ground Kolkata's marketing scene was missing.
Big agencies sell enterprise contracts at enterprise prices. Cheap agencies sell templates and inflated numbers. Digi Rathi exists for the business that’s outgrown both, real strategy, without either extreme.
Less than two years in and we're still the people answering your messages.
Digi Rathi opened its doors in May 2024, started by Riya Agarwal and Rohit Prasad, on a simple bet: a Kolkata business putting in real budget deserves a team that treats it like real budget, not a line item padded with account managers, and not a package copy-pasted from someone else’s playbook.
Most of our growth has come from referrals and repeat clients, not ad spend chasing new logos. We’ve kept the team lean on purpose – when you call Digi Rathi, you’re talking to the person actually running your campaign.
We work with e-commerce, real estate, healthcare and education businesses in Kolkata, typically ones investing ₹50,000 or more a month who want to see exactly what that money is doing.
Two founders, one lean team No layer in between
Riya Agarwal
Riya leads growth and client strategy at Digi Rathi, helping businesses build marketing plans around their industry, audience and business goals. Her focus is on creating practical strategies instead of using the same approach for every client.
Rohit Prasad
Rohit oversees strategy and operations at Digi Rathi, ensuring campaigns move from planning to execution with clear goals and measurable outcomes. His focus is on delivering marketing work that supports sustainable business growth.
Our Mission & Vision
Mission
To put data-driven marketing, the kind normally reserved for big companies with big budgets, within reach of mid-size Kolkata businesses. Same caliber of strategy, without the enterprise cost or the extra layers of people managing your account.
Vision
To become the agency Kolkata’s growing e-commerce, real estate, healthcare, and education businesses call first, before they even think to look outside the city, because the expertise, speed, and honesty they need is already here.
The same five-step Process for every client.
Regardless of industry, because skipping steps is where most agencies start delivering generic results.
Audit first
A full read of your website, SEO, ads, and social before we propose a single tactic.
Custom strategy
A plan built for your industry and goals, deciding which channels come first.
Weekly visibility
You see what’s being done and why every week, not once a month.
Optimise on data
Adjustments driven by your actual performance, not generic best practices.
Transparent reporting
Leads, conversions, and revenue impact, not vanity metrics.
Four industries, deep - Not fifteen, shallow.
E-commerce
Competing against national platforms on experience and targeting precision, not just price.
Real estate
Hyper-local SEO and PPC built around specific micro-markets, not city-wide generic campaigns.
Healthcare
Trust-building content, compliance-aware messaging, local SEO, and appointment-focused design.
Education
Campaign calendars built around admission cycles, with nurturing between peak periods.
Ready to work with the team that's actually running your campaigns?
Every relationship starts with a free audit, so you know exactly where you stand before spending a rupee. No pressure to sign anything on that first call.